After years as a band manager, promoter, and restauranteur, Nic took the helm at The Roxy in 1998. An entrepreneur and community builder, Nic was drawn to the cutting edge concepts he found in the burgeoning field of social media. In 2007 he launched a blog that went on to win The VH-1 Rock Honors Award for Best Music Venue Website. Always an early adaptor, Nic built The Roxy into the #1 Music Venue on Twitter, Instagram, Flickr and Facebook. As his social media program grew, he began to see the importance of being a part of the larger community of the Sunset Strip and the City of West Hollywood.
Nic is co-producer of the Sunset Strip Music Festival, which draws over 30K music fans to the city every August and celebrates the Strip’s legacy as it highlights some of music’s newest talent. He is Vice President of the Sunset Strip Business Association and a regular at City Council meetings where he is leading efforts to bring the community together. Featured in Entrepreneur, ABC’s 20/20, New York Times, Mashable, TechCrunch, Los Angeles Times, Fast Company, and cover stories in LABJ, and Venues Today, Nic is reinventing his club, his street and eventually his city using the fundamental concepts of community building inherent in social media. In early 2012, Nic opened and founded, Adler Integrated, a full service marketing agency.