Posted on 08 Aug 2013 in Podcast, The Conversation Series | Comments Off on Catalytic Podcasts: Episode 6 – Breaking Through the Care Barrier, Recorded July 23rd 2013
In a study from the Stanford Governance Program, the question was asked whether senior management receives reports containing information and metrics from the company’s social media presence. The inquiry received an eye-opening answer: 55.5% answered no, 23.6% said yes, and the remaining 20.9% didn’t know. Those companies that answered no explained that their company doesn’t […]
Posted on 18 Jun 2013 in Podcast, The Conversation Series | Comments Off on Catalytic Podcasts: Episode 1 – Trust, Recorded June 11 2013
This is the first of the AdHocnium Catalytic Podcasts, and in this inaugural conversation we focus on the changing role of trust in the era of social media. In particular, our Catalysts examine the different degrees of trust present in our various social networks, the behavior of trust as a non-traditional currency, and the shift […]
Posted on 02 Apr 2009 in Thoughts | 1 comment
One of the most important observations coming from our Social Media Buyers Guide Project was the distinction between the two mindsets that drove strategic decision making. Organizations with a considered purchase cycle seek to improve their reputation and develop long term relationships with the markets they serve. Organizations who focus on short-term results that build […]
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