An author, entrepreneur, speaker, and worldwide connector, Peter is globally recognized for radically new ways of thinking about marketing, customer service, advertising, PR, and social media.
Peter is currently the co-founder of Shankman | Honig, a global consultancy that empowers companies to better utilize their customer service to increase revenues and decrease marketing costs.
Peter is best known for founding Help A Reporter Out, (HARO) in 2008, which in under a year became the number one website for thousands of journalists on deadline to connect with experts and sources for their stories around the globe. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from top-tier media to more than 300,000 sources each week, enabling any company or any individual to get their expertise in front of the world, entirely for free. HARO’s tagline, “Everyone is an Expert at Something,” proves over and over again to be true, as thousands of new sources add their knowledge at helpareporter.com each week. In June of 2010, less than three years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.
Peter is the author of three books: Most recently, Nice Companies Finish First: Why Cutthroat Management is over and Collaboration is In (Palgrave-MacMillan, April, 2013), Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010), and Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006), and is a frequent keynote speaker at corporate summits, conferences, and tradeshows worldwide, including TEDx, South By Southwest, TBEX Europe, Affiliate Summit, BlogWorld, The Public Relations Society of America, as well as dozens of private corporate events each year.
In 2011, Peter authored a Tweet that was voted as one of the Top Ten Tweets of the year by Twitter and ABC News, out of more than 120 billion tweets sent.