Ecosystem Thinking: A Transformational Approach for Improving Business Outcomes

AdHocnium provides experience design and engagement strategies for organizations seeking to develop enlightened ecosystems. Whether you are managing a marketplace or participating in it, whether you are leading an industry or seeking to disrupt it, our experience and insights are the catalysts for accelerating your success. Learn More


Today’s markets are more connected and complicated than ever before. The impact of digital technology has not only changed how we create value, but what we value. How customers make purchase decisions through the influence of their peers makes it more difficult to get their attention and earn their trust, even more so then a share of their wallet.

This new world not only requires a change in marketing strategy, but a change across all aspects of operations. It also requires a new mindset. These new customer strategies and operating principles are part of what some call Social Business. Whatever you may call it, it is clear that a massive transformation of our economy, society and culture is well under way.

The nature of business itself is growing more complex and moving faster in a time where we, and especially our customers, crave greater simplicity. As a result, most businesses are failing to keep up with the market changes, and the transactional approach to business is no longer sufficient.

This is where the Catalysts of AdHocnium can provide the greatest value, empowering business leaders  with the mindsets, methods and measures necessary to be market leaders today, and into the future. For true success, we must look beyond the bottom line and a focus on customer centricity.  We need to expand our aperture to look more closely at the strength and quantity of all relationships our organization maintains with all stakeholders.

Lead by our approach to Ecosystem Thinking, which combines systems design, design thinking and engagement strategy, our network of leading strategists and entrepreneurs help you seize the  opportunities and avoid many of the perils in the world today. Whether you are seeking to transform your marketing strategy, strengthen your brand’s narrative, remove friction from the customer experience, build a more enlightened ecosystem or simply understand how to think about this new world, we have the people and the experience to empower you to succeed.

There are a wide variety of services we provide in this realm. Our primary focus includes:

Formats For Work Projects


AdHocnium is lead by Chris Heuer, an Internet pioneer, serial entrepreneur and futurist with the unique ability to bring a holistic approach to marketing, product development and business strategy. Chris, along with his wife and business partner Kristie Wells, launched and grew the non-profit Social Media Club to reach 350 cities globally, building an unparalleled network of influencers, change agents and digital marketing professionals.

AdHocnium was created as a network consultancy/agency. Unencumbered by traditional agency structure, we build teams of experts specific to each client’s needs, recruiting the best possible talent from inside and beyond our network of thought leaders and practitioners. This allows us to contribute our insights and experience as a general contractor overseeing large projects with multiple agencies and freelancers, or merely contributing as individual team members under the oversight of a larger agency. The thought leaders presented here are just a few representatives of the quality of people with whom we work regularly, many of whom own/run their own agencies or businesses.

The catalysts of AdHocnium come from diverse backgrounds but share a common mindset and set of beliefs, born from years of experience on the edge of disruption. They are not merely peddlers of advice but industry leaders with a vast amount of experience as practitioners, entrepreneurs and visionaries. They have worked closely with startups and the world’s largest brands, charting their course for growth during times of boom and bust.


We are more then guns for hire, we seek to be true partners, providing fresh perspectives and innovative solutions to complex challenges. The primary objective of our consulting is to develop unique strategies that empower you to strengthen stakeholder relationships and co-create value with customers, partners and employees. Our client interactions go beyond the financial concern for each project, instead we focus on transformational results that create impact both personally and professionally.

Since the dawn of the commercial Internet revolution, we have built many of the companies, technologies and platforms that are at the foundation of the world we now inhabit. This has lead us to a more enlightened approach to marketing which extends into product and partner strategies as much as it does delivering a differentiated customer experience.

Our clients are the senior executives in the world’s leading companies. They are entrepreneurial minded leaders from funded  startups and Global 2000 brands. They are seeking enlightened ways to achieve market success in our connected society. They are household names, innovative B2B companies, regulated industries and disruptive startups changing the world. The common thread? A belief that we know better and it is time for us to do better instead of suffering through the status quo.

A Few of Our Past and Current Clients:


AdHocnium is a network consultancy based out of Austin, TX and San Francisco, CA with Catalysts and clients located around the world.

For more information, to request a quote or to discuss how AdHocnium can transform your business to take it to the next level, please complete the form below.

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