social media buyers guide

Are Your Strategic Objectives in Harmony?

Posted on 02 Apr 2009 in Thoughts | 1 comment

One of the most important observations coming from our Social Media Buyers Guide Project was the distinction between the two mindsets that drove strategic decision making. Organizations with a considered purchase cycle seek to improve their reputation and develop long term relationships with the markets they serve. Organizations who focus on short-term results that build […]

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