Category: Thoughts

The World is Changing, Most Companies Aren’t Keeping Up

Posted on 09 Jun 2013 in Thoughts | Comments Off on The World is Changing, Most Companies Aren’t Keeping Up

Today’s markets are more connected and complicated than ever before. The impact of digital technology has not only changed how we create value, but what we value. How customers make purchase decisions, influenced by their friends and familiar strangers, makes it more difficult to get their attention and earn their trust, not to mention the […]

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Chris Heuer Explains Social Business At The Villa Austin during SxSW

Posted on 17 Mar 2013 in Interviews, Social Business, Thoughts, Video | Comments Off on Chris Heuer Explains Social Business At The Villa Austin during SxSW

Was fortunate to sit down with Hermione Way and share my key insights on Social Business. This is a really good summary of the main points that will be explored and explained in my upcoming book, Serve the Market. About 10 minutes, and I think very worthwhile. If you want to talk about how these […]

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Are Your Strategic Objectives in Harmony?

Posted on 02 Apr 2009 in Thoughts | 1 comment

One of the most important observations coming from our Social Media Buyers Guide Project was the distinction between the two mindsets that drove strategic decision making. Organizations with a considered purchase cycle seek to improve their reputation and develop long term relationships with the markets they serve. Organizations who focus on short-term results that build […]

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Noded! The Way We Work

Posted on 10 Mar 2009 in Chemistry, Interviews, Thoughts, Video | 1 comment

This is an interview with Jaan Orvet from Noded about his book and the model behind their Noded business network. Rather than working in hierarchically driven organizations or in a distributed team, Jaan and his colleagues each work as nodes within a trusted network. Each are free to bring work in, turn work down or […]

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How You Use Social Tools is Up To You

Posted on 30 Jan 2009 in Thoughts | 1 comment

There are many different ways each use our social tools, sometimes we share similar behaviours with similar outcomes desired, but oftentimes we can use the same tools in very different ways, for different outcomes and with different intentions. Recently there has been a lot of talk about how everyone should follow everyone else who follows […]

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