The Catalysts of AdHocnium have created a global network with deep expertise in engagement, collaboration and holistic business strategy to provide companies with the key insights needed to change their culture and operations and transform their businesses into Social Businesses.

San Francisco, CA – AdHocnium is announcing its launch as a global network Consulting Bureau with 17 new members forming the core of its network. Akin to a Speakers Bureau in many ways, AdHocnium focuses on selling days, not long-term projects. But instead of simply providing speakers who tell their story, the Catalysts of AdHocnium specialize in solving the toughest problems around business performance in the social era. This includes aligning a globally dispersed workforce, seizing market share, improving customer experience, and creating collaborative cultures, while also expanding leadership’s view of what’s possible, educating them on emerging trends and transforming how they operate.

According to founder Chris Heuer, “Strategy is not a PowerPoint deck, it is an insight that changes how companies think and act. Rather than focusing on creating huge documents that often go unread, we seek to create mindshifts in our clients by educating them, inspiring them and enabling them to lead into the future. Particularly, around embracing the principles, technologies and tactics of Social Business.”

The AdHocnium network of leading business strategists, authors and entrepreneurs help clients understand the perils and opportunities of this increasingly complicated, connected and real time market fueled by social media and connected by mobile devices.

AdHocnium seeks to disrupt the traditional consulting model in several ways, most especially by foregoing long term contracts with oversized teams to instead produce targeted workshops, seminars and customer co-creation sessions. Rather than bringing in a team of a dozen or more MBA’s and one or two thought leaders for several months, AdHocnium works with clients to assemble the right talent from its network of industry leaders providing the highest value insights over just a couple ofof days. Ultimately, AdHocnium empowers teams to do the important work themselves, ensuring they not only know it, but that they own it.

Chris Heuer has been recruiting top talent from his global network over the past two months, recruiting leading practitioners in key functional areas with backgrounds in marketing, engagement, social media, community management, influencer relations, public relations, advertising, content development, video production, talent management, collaboration, innovation, customer experience, CRM, business strategy (with a more holistic view) and change management.

The team of new Catalysts include:

• Nic Adler, Adler Integrated
• Mark Fidelman, Evolve!
• Chris Heuer, AdHocnium
• Shel Holtz, Holtz Communication + Technology
• Bill Jensen, The Jensen Group
• Dr. Michael Kull, AdHocnium
• Mitch Lieberman, DRI – North America
• Rachel Masters, Red Magnet Media
• Alan Moore, SMLXL Ltd
• Maz Nadjm, SoMazi
• Chris Noble, Cause Media Group
• Babette Pepaj, Bakespace, Inc.
• Kris Robinson, Robinson Solutions
• Peter Shankman, The Geek Factory, Inc.
• Redg Snodgrass, Stained Glass Labs
• Andy Sternberg, Adler Integrated
• Hank Wasiak, Concept Farm

AdHocnium has also established relationships with key agencies for mutual benefit, including those being lead by many of the catalysts above. Agency relationships include:

• Adler Integrated
• Cause Media Group
• DRI – North America
• Evolve!
• Red Magnet Media

The network is expecting to expand over the coming months to fill in additional areas of expertise around SEO, Systems Integration, Data Visualization, Application Design, and other functional areas providing relevant perspectives related to Social Business transformation. This expansion is expected to be limited in scope, according to founder Chris Heuer, “We aren’t seeking to be the biggest network of consultants, just the best. The entire selection process thus far has been based on the trust I have in the network members, both personally and professionally. It is this trust, combined with a commitment to our mutual success and a focus on creating value for clients that will bond us together.”

Quotes

Chris Heuer, Founder, Principle, Engagement Catalyst

 On Strategy:

“Strategy is not a PowerPoint deck, it is an insight that changes how companies think and act. Rather than focusing on creating huge documents that often go unread, we seek to create mindshifts in our clients by educating them, inspiring them and enabling them to lead into the future. Particularly, around embracing the principles, technologies and tactics of Social Business.”

On Engagement:

“Engagement is interaction with intention that goes beyond concern for the transaction.”

On the meaning of the word AdHocnium:

“The original idea came out of the first BarCamp, which lead to the birth of the Web 2.0 and Social Media eras. As a loosely organized open space, it attracted a number of entrepresenurs, open source developers and truly innovative Silicon Valley disruptors. But it was missing something essential, what some people call “the suits”. But most traditional business people were too structured in their thinking, and their evaluation of such events. But there was value in the structured, and the unstructured. There was value in the formal and the informal. This is when I realized that we needed to find a way to bring together the best of all worlds, so I imagined a molecule, a catalytic element if you will, that would bind together the best aspects of adhoc emergent groups and more structured organizational models. Hence, the concept of AdHocnium was born.”

On AdHocnium’s Growth:

“We aren’t seeking to be the biggest network of consultants, just the best. The entire selection process thus far has been based on the trust I have in the members, both personally and professionally. It is this trust, combined with a commitment to our mutual success and a focus on creating value for clients that will bond us together.”

Shel Holtz, Catalyst, + Holtz Communication + Technology

On the disruptive power of AdHocnium:

“The opportunity to work with a team of experienced leaders configured specifically to meet a client’s needs is unusual, to say the least. Most consulting organizations need to feed the full-time staff they have, regardless of their competencies. The chance to work with this unique team is one I’m anticipating greatly.”

Mark Fidelman, Catalyst + Evolve!

On Social Business and the AdHocnium Network

“Becoming a Social Business is no longer a nice to have, it’s a must have. Heuer has assembled an A team of experts and influencers to help transform virtually any business into an adaptive, powerful revenue engine using the latest in social business principles.”

Kris Robinson, Catalyst, + Robinson Solutions

On the need for social integration across companies:

“Using social business technologies and principles internally can transform siloed organizations into collaborative, efficient, innovative companies where ideas and information flow freely. Being an AdHocnium Catalyst is an exciting opportunity for me to help facilitate these transformations and work with people who are on the leading edge of social business.”

Hank Wasiak, Catalyst, + Concept Farm

On the need to adapt to the changing ecosystem of social connectedness:

“The traditional “hard assets” of marketing are “table stakes” today. Businesses have an unprecedented opportunity to make the most of marketing as it is meant to be…”the art of one-on-one persuasion”…..by differentiating through powerful soft assets. Some key guideposts. Great brands are built on trust, transparency and truth. The purpose, people and passion behind the brands matter most. Infusing the emotional power of a finely tuned brand positioning into all aspects the company’s culture is the essential building block. Practice “Open Book” Branding…nothing to hide, share everything.

Andy Sternberg, Catalyst, + Adler Integrated

On the importance of connected community:

“Adler Integrated is thrilled to be part of the AdHocnium network. Our work is rooted in the belief that the power of community is essential to building great things to enrich the human experience. We look forward to working with the other catalysts in the network to improve strategy for and empower leadership roles within client organizations.”

Mitch Lieberman, Customer Catalyst, + DRI-North America

On AdHocnium’s role in the ecosystem:

“To visionaries and critical thinkers, it is about surfacing the information that others miss and connecting the dots that are hard to see. Working along side smart, passionate and great people who are leaders in their respective field is simply a honor. The new normal can be a bit rough, I am excited to be a part of a team who make it all just a bit easier to navigate.

In the land of too much information, it is about context – give the right person, the right information, at the right time, on the right device. In the world of changing business rules; social business, it is about bringing the right people together, at the right time, in the right way to solve, the tough problems together. It is great to a part of just such a team.”

Additional Links:

AdHocnium Website: http://adhocnium.com/
On Twitter: http://twitter.com/adhocnium
The Story of AdHocnium: http://adhocnium.com/about
Blog Post: The World is Changing, Most Companies Aren’t Keeping Up

Contact:

For press inquiries or to schedule interviews, please contact
Chloé Mayer, Administrative Catalyst
[email protected]

For client inquiries or to apply to join the network, please visit
http://adhocnium.com/contact